In September 2015, the General Assembly adopted the 2030 Agenda for Sustainable Development that includes 17 Sustainable Development Goals (SDGs). Building on the principle of “leaving no one behind”, the new Agenda emphasizes a holistic approach to achieving sustainable development for all.

John Coleman co-authored Kanban Guide. Kanban Guide's societal value refers to the UN's 17 sustainable development goals, so value is no longer directly about the customer, the end-user, and the organization.

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