Different Types of Product Owners Different Types of Product Owners Different Types of Product Owners Different Types of Product Owners Different Types of Product Owners Different Types of Product Owners

Different Types of Product Owners

  • scribe
  • proxy
  • business representative
  • sponsor
  • CEO of the product.

The Scribe Product Owner

The Proxy Product Owner


The Business Representative Product Owner

The Sponsor Product Owner

  • the total cost for the product;
  • the whole life cycle;
  • running the product or the service; and
  • improving the product or the service.

The CEO of the Product

What experience tells me

“the biggest job of a product owner is to connect with stakeholders and manage their expectations”

Managing uncertainty & Creating the Vision

Most product owners are scribes or proxies

Myth: Product management is taught in product ownership classes

Only one product owner in Scrum for the entire product

  • money;
  • time; or
  • data.

How team product owners create separate backlogs

The comparison between product owners and product managers/leaders