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How will UX and Design thinking influence how executives fund product development in the future?
by John Coleman April 5, 2023
Predicting the unpredictable is difficult. But if I had to guess, I would say experiments are very much in.

Why? Because we need to stop building things we do not know if our customers/end-users even want. Gather that data and then decide how to move forward. Pay particular attention to slide 5, you'll see what I mean.

In the meantime, I'm off to buy a crystal ball.
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