Measuring Value to Enable Improvement and Agility
With markets and customer needs constantly changing, organizations need information and evidence that helps them adapt quickly to new challenges and opportunities so that they can deliver greater value and achieve true business agility. Yet often organizations that use Agile product development techniques use traditional management approaches, expecting leaders to set firm long-term goals and manage progress toward them with dashboards of static metrics.
That is why Scrum.org created the Evidence-Based Management™ (EBM) framework which is an Agile approach to help leaders guide their teams toward continuously improving customer outcomes, organizational capabilities, and business results. EBM focuses on customer value and intentional experimentation to systematically improve an organization's performance and achieve their strategic goals.
In the Professional Agile Leadership™ – Evidence-Based Management (PAL-EBM) course, participants learn what EBM is and how to apply it through hands-on, activity-based learning. Through a series of exercises participants learn techniques that support a more agile mindset:
- Use empiricism to set and achieve strategic goals, managing the unknown and complexity through experimentation and by adapting goals along the way
- Create a cultural environment using clear goals, appropriate measures and trust to enable self-management and autonomy
- Shift the conversation away from measuring progress purely through team performance metrics, toward a focus on customer-centricity and improving customer outcomes
- Drive operational improvements by using four Key Value Areas (Unrealized Value, Current Value, Time to Market, and the Ability to Innovate) as lenses for evidence-based decision-making
Course Learning Objectives
- Understand the essential aspects of goals and measures and how they influence behaviors and an organization’s culture and values
- Help organizations embrace empiricism as a leadership approach. Using experimentation to incrementally steer toward the organization’s goals
- An appreciation for how goals and trust act together to enable autonomy, transparency, and value delivery
- Correlate market leadership and sustainability to curiosity, adaptation, and empiricism
- Understand how to use EBM and its KVAs to focus measurements on improving market value and operational capabilities
Who Should Attend
PAL-EBM is for professionals in leadership roles (including executives, managers, Scrum Masters, Product Owners, coaches, and consultants) who:
- Are responsible for the success of their product delivery programs or Agile transformations and are seeking a means to measure and demonstrate that success
- Are looking for a framework that identifies improvement areas that increase their business agility, including their time to pivot to meet new challenges and deliver customer value
- Want to help their organization embrace empiricism and experimentation to find solutions for complex problems (where more is unknown than known or the situation changes rapidly)
- Want to articulate goals and measures in a way that fosters self-management and empower their teams to understand the connection between their work and the value their organization is providing and customer is receiving
- Want to be more effective in how they measure success by using Agile measures rather than traditional measurement models (including the use of velocity)
Attendees should have read the Evidence-Based Management Guide, have an understanding of Agile practices and a desire to move away from traditional, plan-driven ways of working and measurement models, however they do not need specific experience with Scrum. Our Professional Agile Leadership- Essentials course helps leaders understand how to best support their Agile teams and is ideal preparation for PAL-EBM, but is not a prerequisite. Our Professional Scrum Product Owner and Professional Scrum Product Owner - Advanced courses teach Product Owners how to deliver value and can be a great complement to the PAL-EBM course.
Professional Scrum Certification
All participants completing this course will receive a password to attempt the Professional Agile Leadership - Evidence Based Management (PAL-EBM) assessment. The industry-recognized PAL-EBM certification requires a minimum passing score of 85%. PAL-EBM class participants who attempt the PAL-EBM assessment within 14 days of receiving their free password and do not score at least 85% will be granted a 2nd attempt at no additional cost.
PMI PDU Credits
Students of Scrum.org courses are able to claim Project Management Institute (PMI) PDU credit: 7 PDUs after attending a one-day Professional Agile Leadership - Evidence-Based Management (PAL-EBM) course. Please note that PMI PDUs are earned for course attendance and not for passing a Scrum.org assessment. Students can claim PDUs under PMI's "Education courses provided by other third party providers” category. You can claim your PDUs online at https://ccrs.pmi.org. Find instructions here.
Apart from accessibility reasons of pre-arrangements with the trainer, a condition of ordering live virtual training is it’s mandatory to have camera on and mic on and be clearly in camera view. People can just be themselves, loved ones and pets are welcome. This condition is there to optimize the experience for all attendees and for the trainer. The trainer reserves the right to dismiss, without refund, attendees who refuse to turn on camera and mic without good reason in the view of the trainer. Travelling during training is not permitted. Attendance at live virtual training on a phone screen only is not permitted, as desktop size screens are needed.
Each segment is 60-75 mins long with 15-30 min breaks. Attendees have the choice of spreading the workshop over several days if advertized or if other attendees are ok with that —no recording of the workshop to improve openness. The workshop size is limited to 20 attendees.
Workshop attendees will use Zoom/Teams, Mural, Slack, StoriesOnBoard, Strategyzer, Kanbanize/SwiftKanban, and John's physical flipcharts.
Learning online is almost as effective as face to face. The critical difference is working together online; it takes longer to do things. A "funnel" gets added to the Kanban Board for optional best efforts additions to the official curriculum. Most questions will get answered to the satisfaction of the attendees, one way or the other.
Course delivery is heavily dependent on group activities with a combination of slides, flip charts, and exercises.
The approach is a combination of experiential training and Training From The Back of The Room, regardless of the training course, while sticking to the Scrum.org learning objectives. Many practical problems get discussed. and more often than not, options to solve problems are presented. But some problems need sessions in themselves, and it would be unfair to distract the class if the entire class doesn't want to take that path and/or the trainer is getting concerned that the learning objectives might not be attained within the training course timebox. In addition, some topics could be completely outside the scope of the training class. To that end, some topics may need to be "parked". Some topics could be completely outside the scope of the training class. Best efforts are made to address "parked" topics during the workshop and/or subsequent video conference calls.
Rules to follow:
- cameras on
- mics on - let's avoid delayed interventions
- be on time for every segment
- no meetings/phone-calls/emails during the active segments
- be self-aware and conscious of the needs of others to have their say
- no hijacking of the agenda; a free coach session is on offer per attendee, use that instead.
A Scrum Reset is often needed in the workshop
If the class attendees demonstrate additional ability, bonus content may get covered. However, the class pace can get set to a slower pace by even one attendee who has not prepared for class, as per pre-class communications. While John Coleman's style is to assume zero knowledge, some attendees may have negative knowledge, preconceived ideas that are incorrect according to Scrum.org.
Negative knowledge creates drag for a training class, hence John Coleman sometimes performs pre-training-screening-calls. While there are no formal pre-requisites for Scrum.org classes, the trainer may request in pre-training phone calls that some attendees go to Profesional Scrum Foundations/Scrum Master (by any Scrum.org trainer) to ensure a smooth learning experience, even if the booked class ticket needs to be postponed to another date, refunding if necessary less banking fees. Either way at the beginning of each workshop, some kind of Scrum reset takes place to align attendees and reduce the potential for learning drag later.
PAYMENT, FEES & CANCELLATION
To ensure a full refund, cancellation must be made up to 30 days prior to the class.
To start a return, you can contact us at email@example.com
Payment in advance is required, no exceptions. VAT plus online ticketing charges, if applicable, are additional. All documentation requirements for invoice payment by the training date must be declared at the outset. VAT is treated automatically by the online ticket provider, if applicable.
VAT additional. VAT is treated automatically. No responsibility is taken for costs resulting from cancellation/postponement. WhatsApp John Coleman on +447908539437 or email firstname.lastname@example.org for more details. A minimum quorum is needed for this class to proceed.
You may cancel up to the specified online ticketing deadline, and if so, depending on the payment engine/approach, the refund could have deductions for bank transfer fees.
You may postpone your ticket with a minimum of three business days notice, thereafter your lack of attendance at the booked date will be treated as a cancellation with zero refund (due to planning & venue costs for class numbers). Best efforts would be made to fit you into a later workshop.
Electronic manuals and Scrum.org assessment fees are included. Physical manuals are usually not provided.
Subject to GDPR or other regulations:
- Attendees may be asked to optionally consent to receive communications, e.g., follow-up email newsletters.
- A booking is not a guarantee of attendance. The trainer may need to contact attendees to assess their readiness for the training class. It is possible the trainer will recommend additional training / reading before you can be accepted into the booked class.
- In order to get an assessment, the trainer must submit your name and email address to Scrum.org; Scrum.org may in turn send you regular newsletters.
- Attendees will be invited to a slack channel for the class to enable communications before, during, and after the class.
- Photographs and/or video permission will be requested in class for follow up marketing purposes.
- Reviews & Testimonials will be requested in class; you can add the same review and star rating to each of VocalReferences, TrustPilot, and Google, to be performed optionally in class. Attendees may also be asked to provide feedback to Scrum.org. For these requests, regardless of the response, additional bonus learning content will be delivered.
- A limited number of free of charge post training Zoom/alternative calls are offered. To book, attendees can arrange to meet me via https://calendly.com/johncolemanagile
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